Originally posted on Medium August 10th, 2019.
Now and then you might come across abbreviations that left you feeling confused. So I made a list of acronyms that are commonly used in e-commerce and digital marketing space with a short description of the given term.
AB — Auto Bidding — option for bidding automatically inside the auction for your ad placements based on your bid
AI — Audience Insights— tool that lets you see how many people are interested in cats on the platform, or anything you could imagine
AM — Ads Manager — place where you can manage your fancy ads
AOV — Average Order Value — a metric which shows what average total of every order placed within a specific time is, the higher the better
ATC — Add to Cart— action / event on your store, an important micro-conversion step towards the purchase
ATV — Average Transaction Value — metric for average amount that a consumer spends with you within a single order
ATP — Average Time to Purchase — average amount of time costumer spends on your site till purchase
BIG 5 — US, Canada, UK, Australia, New Zealand — usually used to describe top 5 english speaking countries as targeting for your campaign
BM — Business Manager— your main tool from which you control your ads and check audience insights among other helpful features
CC — Custom Conversions — let you create rules for events or URLs, when you create these rules, you can measure more specific customer actions
CLV — Customer Lifetime Value — also known as LTV is a measurement of the total expected revenue from a customer over their entire relationship with a company
COD — Cash on Delivery — one of the payment option for clients, clients pays when goods arrive at his doorstep
COGS — Cost of goods sold — its the base cost of product you get from supplier
CPA — Cost Per Acquisition / Action— online advertising pricing model, meaning you pay for acquiring new customers e.g. by making a sale, click, newsletter sign up etc.
CPE — Cost per Engagement — this time you pay for engagement, meaning customers stop scrolling to engage with your ad on his feed (e.g. likes, comments)
CPL — Cost Per Lead— you pay for explicit sign-ups from potential costumers who displayed interested in your offer
CPM — Cost Per Impression (Cost Per Mil) — cost you pay for 1000 views or clicks (impressions)
CPC — Cost per Click / PPC — Pay Per Click — cost you pay when ad is clicked, meaning for every click you ad / link receives
CPP — Cost per Purchase— measurement of cost of advertising divided by the number of sales you get
CR — Conversion Rate — metric that shows percentage of visitors who take a desired action on your website, e.g. made an order or sign up for newsletter
CRO — Conversion Rate Optimization — process or system for enabling and increasing the percentage of people to take an action when they visit a website
CRR — Customer Retention Rate — refers to a certain point in the customer life-cycle and it can be measured monthly, quarterly, or annually depending on the business
CSB — Courier Shipping Bill — to be short and sweet it refers to document for ordered goods that are being exported
CTA — Call to Action — term referring to a link/button/image intended to prompt users to perform a specific action, usually takes the form of an instruction like „buy now” leading the consumer to the next step a sales funnel
CTC — Cost to Company — is the annual salary package of an employee, it indicates the total expenses that a company spends on an employee in a year, CTC includes gross salary with incentives and other expenses
CTR — Click Through Rate — refers to ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement, measuring the effectiveness of your campaign
CTW — Click to Website — means you pay per click to your designated website
DABA — Dynamic Ads Broad Audience— with DABA you can target a broad audience and seek to reach people who have already expressed an interest in your type of product or service, even if they have never visited your website
DPA — Dynamic Product Ad — ad that automatically shows the right products to people who have expressed interest on your website or anywhere on the internet (remarketing)
DT — Desktop— ad placement device-wise
eCPSU — Effective Cost Per Swipe Up — the average cost per each swipe up
eCPV — Effective Cost Per Video View — the average cost per qualified video view
KPI — Key Performance Indicator— is a measurable value that demonstrates how effectively your ads are achieving their objective
LAA / LAL / LLA — Look Alike Audience — is an algorithmically-assembled group of social network members who resemble, in some way, another group of members, for example your past costumers
LTB — Life Time Budget — lets you set an specific amount to spend over the lifetime of an ad set
LTV — Lifetime Value— also known as CLV is a measurement of the total expected revenue from a customer over their entire relationship with a company
MAU — Monthly Active Users — is a performance metric for the success of an internet product, app or website per month
MB — Manual Bidding— option for bidding manually inside the auction for your ad placement based on your bid
MO — Mobile— ad placement device-wise
PPE — Page Post Engagement — is a metric that shows how much people engage with your page through likes and comments
PUR — Purchase— well it’s everything you should strive for with your store, bottom of the funnel
ROAS — Return on Ad Spend — is the amount of revenue a company receives for every dollar spent on an ad
ROI — Return on Investment— measures the gain or loss generated on an ad relative to the amount of money invested
RT — Retargeting — automatically shows the right products to people who have expressed interest in them on your website based on cookies
RVR — Repeat Visitor Ratio — measures the percentage of visitors who return to your site after an initial visit during some specific time period
SEO — Search Engine Optimization — is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine
SEM — Search Engine Marketing — involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising
SMO — Social Media Optimization— is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity
SKU — Stock Keeping Unit — is used by retailers to identify and track its inventory, or stock
TOS — Terms of Service — rules by which one must agree to abide in order to use a service or else get banned
UPP — Unpublished post / Dark post— allow marketers to programmatically target specific demographics and conduct A/B tests without cluttering up their own brand’s newsfeed
USP — Unique Selling Proposition — could be thought of as “what you have that competitors don’t”
WC — Website Conversion — is a Facebook ad objective, helps boost conversions on your website
WCA — Website Custom Audiences — audience mades from visitors on your website e.g. people who visited specific pages or people who visited your site in last 30 days
VA — Virtual Assistant — is any type of remote assistant who provides administrative, creative or technical support service
VC — View Content — is a Facebook ad objective, sends traffic to specific piece of content
VTP — Average Visits to Purchase — average number of sessions from first website interaction to Purchase
VV — Video Views — is a Facebook ad objective that is aimed at getting the most views for a particular video during its first 10 seconds
Feel free to add some of the acronyms I might have skipped by commenting here or messaging me 😀
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[…] be clear. Hard technical jargon or long sentences are not a place for a simple and clear message. CTA’s, for example, „buy now” button needs to be visible and not hidden, fill the button with […]